One thing that separates one company from another in the search engine results pages (SERPs) are featured snippets. If you manage to obtain this coveted spot, your traffic is going to increase exponentially for that specific keyword. It means that Google has essentially deemed you worthy of being an … Read more about What Are Featured Snippets?
If you have to choose between search engine optimization and search engine marketing (particularly Google AdWords), it really comes down to a couple of key factors: What are the goals for the campaign you are about to establish? How much money do you have to allocate towards a budget? How … Read more about Which is Better SEO or AdWords?
The other week we ran a post about hiring an SEO consultant and whether or not it was worth it for your business. Well, this week we are doing the same thing for those thinking about hiring a content marketer. No matter what type of content you are creating (video, photo, word), the prime … Read more about Should I Hire A Content Marketer?
When you are so far entrenched in your own business, sometimes it can be difficult to manage your digital footprint. You may know how to describe things on a very technical level, but that is only going to get you an audience among people already in your market. Unless you are catering to other … Read more about Should I Hire an SEO Consultant?