Why Competitive Research for SEO is Important

There comes a time when you sit back and wonder why your competitor is doing better than you or gaining on you. This is also right around the time where you realize how important competitive research for SEO is. While competitive research for SEO is something we recommend at the start of any new project,… Read more about Why Competitive Research for SEO is Important

Keyword Research: Tips for Selecting Keywords

If Gordon Gekko was an SEO consultant, he’d be out of business. Of all the things you should know about selecting keywords it’s that greed won’t get you anywhere in search engine optimization. SEO can be pretty complicated at times, but the easiest lesson of all is one that most people mess up on. I… Read more about Keyword Research: Tips for Selecting Keywords

Build A Strong SEO Foundation By Asking Questions

Within the last five years, I’ve been all over the spectrum when it comes to marketing. I’ve been an assistant, project lead, consultant, and now the co-owner of a boutique NJ SEO company. In that time I’ve worked with a number of clients on various projects and I can tell you there is one massive… Read more about Build A Strong SEO Foundation By Asking Questions

Want To Learn Marketing? Don’t Go To College

I’m just going to throw this out there and hope my degrees don’t spontaneously combust: if you want to learn marketing, you shouldn’t go to college. There I said it. And guess what. My degrees are still hanging above me in a their dusty frames. Let me briefly mention why before we dig into the… Read more about Want To Learn Marketing? Don’t Go To College

Staying Consistent with Your Content Marketing

When developing your content marketing strategy there are a couple of things to know. First you should probably know the differences between: content marketing strategy, content strategy, and a content plan. While most people will use them interchangeably, there are actually a number of differences. Here are how we define the following: Content marketing strategy:… Read more about Staying Consistent with Your Content Marketing

The Best Tips for Successful SEO

If you want someone other than your family members to find your business, blog, or landing page, you’re going to need guidelines. Now these aren’t set in stone and they certainly aren’t exhaustive, but the following tips can help you obtain successful SEO. At The Content Group our SEO process is broken down into three… Read more about The Best Tips for Successful SEO