How to Build an Email List like a Pro

Building an email list is important – especially for small businesses and solopreneurs. I think most people would agree on this. There are some who believe that building social media fanbases are more important – and there is an argument to be had, but the true difference lies in control. When you build an email… Read more about How to Build an Email List like a Pro

Tips For Identifying Your Best Customers

Almost every small business and entrepreneur wants more leads and business. But before you can start bringing in leads, you need to start identifying your best customers. Or at the very least your target audience. I know you may be saying to yourself “the best customers is a paying customer.” We love paying customers as… Read more about Tips For Identifying Your Best Customers

Three Types of Pages: Home, Landing, and Content

A landing page is the same thing as your home page, right? I remember the first time a potential client asked me this question. Their goal was to increase pay-per-click conversions for their hoagie shop (subs and heroes for some of you weirdos). They couldn’t figure out why they had an abnormally high bounce rate… Read more about Three Types of Pages: Home, Landing, and Content

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