Navigating a field of marketing speak In a world where everyone is trying to offer you digital marketing, how are you supposed to navigate what you need and what you don't? If you're a small business owner you've probably heard the terms SEO, SEM, PPC, and a bunch of other acronyms you may not … Read more about Local SEO Packages For Your Business
Whether you realize it or not, every time you go online you are leaving a digital footprint behind, but that's not the type of digital footprinting we are going to cover today. Rather, we are going to cover the purposeful art of digital footprint marketing for small businesses. You can look at … Read more about Digital Footprint Marketing for Small Businesses
If you've been researching content marketing or SEO long enough, you've likely come across the term "evergreen content" and, in turn, "evergreen marketing." You've probably been told that your website needs it, but what is it and how do you go about identifying opportunities for evergreen marketing? … Read more about What is Evergreen Marketing?
If your website doesn't have content, it won't get noticed by search engines or your targeted audience. Simply put, your site doesn't stand a chance. But putting any old content out there doesn't help either. There has to be a website content strategy and it has to be a good one. The following 3 … Read more about 3 Steps to Writing Better Website Content
One thing that separates one company from another in the search engine results pages (SERPs) are featured snippets. If you manage to obtain this coveted spot, your traffic is going to increase exponentially for that specific keyword. It means that Google has essentially deemed you worthy of being an … Read more about What Are Featured Snippets?
If you have to choose between search engine optimization and search engine marketing (particularly Google AdWords), it really comes down to a couple of key factors: What are the goals for the campaign you are about to establish? How much money do you have to allocate towards a budget? How … Read more about Which is Better SEO or AdWords?
The other week we ran a post about hiring an SEO consultant and whether or not it was worth it for your business. Well, this week we are doing the same thing for those thinking about hiring a content marketer. No matter what type of content you are creating (video, photo, word), the prime … Read more about Should I Hire A Content Marketer?
When you are so far entrenched in your own business, sometimes it can be difficult to manage your digital footprint. You may know how to describe things on a very technical level, but that is only going to get you an audience among people already in your market. Unless you are catering to other … Read more about Should I Hire an SEO Consultant?
Google keyword planner is an awesome, free tool that pretty much anyone can use. As long as you have an AdWords account, you have access to keyword planner. Your account doesn't even need active ads to use this tool, so there's really no reason not to use it. But for as great as keyword planner is, … Read more about Making Sense of Google Keyword Planner
Everyone is rushing out content because they want traffic instantly, but does that actually work? The short answer is a resounding no. You might get lucky with viral content, but that's not representative of your true traffic. Meanwhile, although publishing content can be a great way to generate … Read more about How Long Does It Take for Content Marketing to Work?
There comes a time when you sit back and wonder why your competitor is doing better than you or gaining on you. This is also right around the time where you realize how important competitive research for SEO is. While competitive research for SEO is something we recommend at the start of any new … Read more about Why Competitive Research for SEO is Important
If Gordon Gekko was an SEO consultant, he'd be out of business. Of all the things you should know about selecting keywords it's that greed won't get you anywhere in search engine optimization. SEO can be pretty complicated at times, but the easiest lesson of all is one that most people mess up … Read more about Keyword Research: Tips for Selecting Keywords
Within the last five years, I've been all over the spectrum when it comes to marketing. I've been an assistant, project lead, consultant, and now the co-owner of a boutique NJ SEO company. In that time I've worked with a number of clients on various projects and I can tell you there is one massive … Read more about Build A Strong SEO Foundation By Asking Questions
I'm just going to throw this out there and hope my degrees don't spontaneously combust: if you want to learn marketing, you shouldn't go to college. There I said it. And guess what. My degrees are still hanging above me in a their dusty frames. Let me briefly mention why before we dig into the … Read more about Want To Learn Marketing? Don’t Go To College
When developing your content marketing strategy there are a couple of things to know. First you should probably know the differences between: content marketing strategy, content strategy, and a content plan. While most people will use them interchangeably, there are actually a number of differences. … Read more about Staying Consistent with Your Content Marketing
We all have problems and solving them can be the most difficult aspect of life. So when you are in a business where your clients have a problem and you are tasked with solving it, you are taking on a lot of responsibility. That is why they pay you. Identifying problems for your client is making … Read more about Identifying Problems While Asking Questions
There are essentially two ways of selling your services - one based on time and the other based on solutions. Charging by the hour is fundamentally broken, but there is another option. Charging by the solution not only makes sense for you, it makes sense for the customer. When you charge by the … Read more about Why Charging By The Hour is Broken
If you want someone other than your family members to find your business, blog, or landing page, you're going to need guidelines. Now these aren't set in stone and they certainly aren't exhaustive, but the following tips can help you obtain successful SEO. At The Content Group our SEO process is … Read more about The Best Tips for Successful SEO
Are SEO services worth it? This is a bit of a loaded question, isn't it? By asking if they are worth it you are kind of leaning towards them not being worth it. And my answer might be just as loaded. Fair warning, we offer both traditional SEO and local SEO services and we totally think they are … Read more about Are SEO Services Worth It? Let’s Discuss
Building an email list is important - especially for small businesses and solopreneurs. I think most people would agree on this. There are some who believe that building social media fanbases are more important - and there is an argument to be had, but the true difference lies in control. When you … Read more about How to Build an Email List like a Pro
A lot of people who aren't familiar with marketing will mention that a competitor came out of nowhere. Perhaps that company is now "taking their business." That maybe the new business has connections with others in the industry. Maybe the owner knows a key player or two where they can leverage their … Read more about 6 Ways to Improve Your Brand
Almost every small business and entrepreneur wants more leads and business. But before you can start bringing in leads, you need to start identifying your best customers. Or at the very least your target audience. I know you may be saying to yourself "the best customers is a paying customer." We … Read more about Tips For Identifying Your Best Customers
With more than one billion active users, Facebook is the world's most popular social network. So why do so many people neglect Facebook Advertising and better yet, why do so many businesses fail at utilizing it? Today, we are going to talk about how to use Facebook to market and promote your … Read more about Get The Most From Facebook Advertising
A landing page is the same thing as your home page, right? I remember the first time a potential client asked me this question. Their goal was to increase pay-per-click conversions for their hoagie shop (subs and heroes my North Jersey brethren). They couldn’t figure out why they had an abnormally … Read more about Three Types of Pages: Home, Landing, and Content
This week we launched a new website with a new perspective. The Content Group would like to formally introduce you to the blog section. If all goes according to plan – and we are going to make sure it does – the content group blog should blend seamlessly into the design of our main site. With the … Read more about Hello World: Introducing The Content Group Blog