The other week we ran a post about hiring an SEO consultant and whether or not it was worth it for your business. Well, this week we are doing the same thing for those thinking about hiring a content marketer. No matter what type of content you are creating (video, photo, word), the prime … Read more about Should I Hire A Content Marketer?
When you are so far entrenched in your own business, sometimes it can be difficult to manage your digital footprint. You may know how to describe things on a very technical level, but that is only going to get you an audience among people already in your market. Unless you are catering to other … Read more about Should I Hire an SEO Consultant?
We all have problems and solving them can be the most difficult aspect of life. So when you are in a business where your clients have a problem and you are tasked with solving it, you are taking on a lot of responsibility. That is why they pay you. Identifying problems for your client is making … Read more about Identifying Problems While Asking Questions
There are essentially two ways of selling your services - one based on time and the other based on solutions. Charging by the hour is fundamentally broken, but there is another option. Charging by the solution not only makes sense for you, it makes sense for the customer. When you charge by the … Read more about Why Charging By The Hour is Broken