If you've been researching content marketing or SEO long enough, you've likely come across the term "evergreen content" and, in turn, "evergreen marketing." You've probably been told that your website needs it, but what is it and how do you go about identifying opportunities for evergreen marketing? … Read more about What is Evergreen Marketing?
3 Steps to Writing Better Website Content
If your website doesn't have content, it won't get noticed by search engines or your targeted audience. Simply put, your site doesn't stand a chance. But putting any old content out there doesn't help either. There has to be a website content strategy and it has to be a good one. The following 3 … Read more about 3 Steps to Writing Better Website Content
What Are Featured Snippets?
One thing that separates one company from another in the search engine results pages (SERPs) are featured snippets. If you manage to obtain this coveted spot, your traffic is going to increase exponentially for that specific keyword. It means that Google has essentially deemed you worthy of being an … Read more about What Are Featured Snippets?
Should I Hire A Content Marketer?
The other week we ran a post about hiring an SEO consultant and whether or not it was worth it for your business. Well, this week we are doing the same thing for those thinking about hiring a content marketer. No matter what type of content you are creating (video, photo, word), the prime … Read more about Should I Hire A Content Marketer?
How Long Does It Take for Content Marketing to Work?
Everyone is rushing out content because they want traffic instantly, but does that actually work? The short answer is a resounding no. You might get lucky with viral content, but that's not representative of your true traffic. Meanwhile, although publishing content can be a great way to generate … Read more about How Long Does It Take for Content Marketing to Work?
Want To Learn Marketing? Don’t Go To College
I'm just going to throw this out there and hope my degrees don't spontaneously combust: if you want to learn marketing, you shouldn't go to college. There I said it. And guess what. My degrees are still hanging above me in a their dusty frames. Let me briefly mention why before we dig into the … Read more about Want To Learn Marketing? Don’t Go To College
Staying Consistent with Your Content Marketing
When developing your content marketing strategy there are a couple of things to know. First you should probably know the differences between: content marketing strategy, content strategy, and a content plan. While most people will use them interchangeably, there are actually a number of differences. … Read more about Staying Consistent with Your Content Marketing