Whether you realize it or not, every time you go online you are leaving a digital footprint behind, but that's not the type of digital footprinting we are going to cover today. Rather, we are going to cover the purposeful art of digital footprint marketing for small businesses. You can look at … Read more about Digital Footprint Marketing for Small Businesses
Which is Better SEO or AdWords?
If you have to choose between search engine optimization and search engine marketing (particularly Google AdWords), it really comes down to a couple of key factors: What are the goals for the campaign you are about to establish? How much money do you have to allocate towards a budget? How … Read more about Which is Better SEO or AdWords?
Tips For Identifying Your Best Customers
Almost every small business and entrepreneur wants more leads and business. But before you can start bringing in leads, you need to start identifying your best customers. Or at the very least your target audience. I know you may be saying to yourself "the best customers is a paying customer." We … Read more about Tips For Identifying Your Best Customers
Three Types of Pages: Home, Landing, and Content
A landing page is the same thing as your home page, right? I remember the first time a potential client asked me this question. Their goal was to increase pay-per-click conversions for their hoagie shop (subs and heroes my North Jersey brethren). They couldn’t figure out why they had an abnormally … Read more about Three Types of Pages: Home, Landing, and Content