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SEO

Home » Tips » SEO
Digital Footprint Marketing for Small Businesses | The Content Group

January 17, 2018

Digital Footprint Marketing for Small Businesses

Whether you realize it or not, every time you go online you are leaving a digital footprint behind, but that's not the type of digital footprinting we are going to cover today. Rather, we are going to cover the purposeful art of digital footprint marketing for small businesses. You can look at … Read more about Digital Footprint Marketing for Small Businesses

Filed Under: SEM, SEO, Tips

What are Featured Snippets | The Content Group

December 27, 2017

What Are Featured Snippets?

One thing that separates one company from another in the search engine results pages (SERPs) are featured snippets. If you manage to obtain this coveted spot, your traffic is going to increase exponentially for that specific keyword. It means that Google has essentially deemed you worthy of being an … Read more about What Are Featured Snippets?

Filed Under: Content Marketing, SEO

The Content Group | SEO or AdWords

December 20, 2017

Which is Better SEO or AdWords?

If you have to choose between search engine optimization and search engine marketing (particularly Google AdWords), it really comes down to a couple of key factors: What are the goals for the campaign you are about to establish? How much money do you have to allocate towards a budget? How … Read more about Which is Better SEO or AdWords?

Filed Under: SEM, SEO

Should I hire an SEO consultant | The Content Group

December 6, 2017

Should I Hire an SEO Consultant?

When you are so far entrenched in your own business, sometimes it can be difficult to manage your digital footprint. You may know how to describe things on a very technical level, but that is only going to get you an audience among people already in your market. Unless you are catering to other … Read more about Should I Hire an SEO Consultant?

Filed Under: Business, SEO

Making sense of google keyword planner | the content group | south jersey SEO

November 29, 2017

Making Sense of Google Keyword Planner

Google keyword planner is an awesome, free tool that pretty much anyone can use. As long as you have an AdWords account, you have access to keyword planner. Your account doesn't even need active ads to use this tool, so there's really no reason not to use it. But for as great as keyword planner is, … Read more about Making Sense of Google Keyword Planner

Filed Under: Keyword Research, SEO

Competitive Research for SEO | The Content Group

November 15, 2017

Why Competitive Research for SEO is Important

There comes a time when you sit back and wonder why your competitor is doing better than you or gaining on you. This is also right around the time where you realize how important competitive research for SEO is. While competitive research for SEO is something we recommend at the start of any new … Read more about Why Competitive Research for SEO is Important

Filed Under: SEO

The Content Group | Keyword Research: Tips for Selecting Keywords

November 8, 2017

Keyword Research: Tips for Selecting Keywords

If Gordon Gekko was an SEO consultant, he'd be out of business. Of all the things you should know about selecting keywords it's that greed won't get you anywhere in search engine optimization. SEO can be pretty complicated at times, but the easiest lesson of all is one that most people mess up … Read more about Keyword Research: Tips for Selecting Keywords

Filed Under: Keyword Research, SEO

SEO starts with asking questions | SEO foundation | The Content Grouo

November 1, 2017

Build A Strong SEO Foundation By Asking Questions

Within the last five years, I've been all over the spectrum when it comes to marketing. I've been an assistant, project lead, consultant, and now the co-owner of a boutique NJ SEO company. In that time I've worked with a number of clients on various projects and I can tell you there is one massive … Read more about Build A Strong SEO Foundation By Asking Questions

Filed Under: SEO

The Content Group | Tips for Successful SEO

September 11, 2017

The Best Tips for Successful SEO

If you want someone other than your family members to find your business, blog, or landing page, you're going to need guidelines. Now these aren't set in stone and they certainly aren't exhaustive, but the following tips can help you obtain successful SEO. At The Content Group our SEO process is … Read more about The Best Tips for Successful SEO

Filed Under: Blogging, SEO

The Content Group | Are SEO services worth it

September 7, 2017

Are SEO Services Worth It? Let’s Discuss

Are SEO services worth it? This is a bit of a loaded question, isn't it? By asking if they are worth it you are kind of leaning towards them not being worth it. And my answer might be just as loaded. Fair warning, we offer both traditional SEO and local SEO services and we totally think they are … Read more about Are SEO Services Worth It? Let’s Discuss

Filed Under: SEO

three types of pages

August 7, 2017

Three Types of Pages: Home, Landing, and Content

A landing page is the same thing as your home page, right? I remember the first time a potential client asked me this question. Their goal was to increase pay-per-click conversions for their hoagie shop (subs and heroes my North Jersey brethren). They couldn’t figure out why they had an abnormally … Read more about Three Types of Pages: Home, Landing, and Content

Filed Under: SEM, SEO

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