When you are so far entrenched in your own business, sometimes it can be difficult to manage your digital footprint. You may know how to describe things on a very technical level, but that is only going to get you an audience among people already in your market. Unless you are catering to other … Read more about Should I Hire an SEO Consultant?
Google keyword planner is an awesome, free tool that pretty much anyone can use. As long as you have an AdWords account, you have access to keyword planner. Your account doesn't even need active ads to use this tool, so there's really no reason not to use it. But for as great as keyword planner is, … Read more about Making Sense of Google Keyword Planner
There comes a time when you sit back and wonder why your competitor is doing better than you or gaining on you. This is also right around the time where you realize how important competitive research for SEO is. While competitive research for SEO is something we recommend at the start of any new … Read more about Why Competitive Research for SEO is Important
If Gordon Gekko was an SEO consultant, he'd be out of business. Of all the things you should know about selecting keywords it's that greed won't get you anywhere in search engine optimization. SEO can be pretty complicated at times, but the easiest lesson of all is one that most people mess up … Read more about Keyword Research: Tips for Selecting Keywords
Within the last five years, I've been all over the spectrum when it comes to marketing. I've been an assistant, project lead, consultant, and now the co-owner of a boutique NJ SEO company. In that time I've worked with a number of clients on various projects and I can tell you there is one massive … Read more about Build A Strong SEO Foundation By Asking Questions
If you want someone other than your family members to find your business, blog, or landing page, you're going to need guidelines. Now these aren't set in stone and they certainly aren't exhaustive, but the following tips can help you obtain successful SEO. At The Content Group our SEO process is … Read more about The Best Tips for Successful SEO
Are SEO services worth it? This is a bit of a loaded question, isn't it? By asking if they are worth it you are kind of leaning towards them not being worth it. And my answer might be just as loaded. Fair warning, we offer both traditional SEO and local SEO services and we totally think they are … Read more about Are SEO Services Worth It? Let’s Discuss
A landing page is the same thing as your home page, right? I remember the first time a potential client asked me this question. Their goal was to increase pay-per-click conversions for their hoagie shop (subs and heroes my North Jersey brethren). They couldn’t figure out why they had an abnormally … Read more about Three Types of Pages: Home, Landing, and Content