Tired of sitting by while your traffic increases, but your conversions remain flat? Yea, us too. Our search engine marketing (SEM) campaigns are designed around a deep understanding of the people who are looking for your product or service. We learn about your audience, what pain points they have, and what answers they may be looking for. We then develop targeted strategies that improves their journey while driving engagement and conversions.

SEM, or pay-per-click marketing, refers to the practice of an ad being placed, and an advertiser being charged, on a per click basis. Advertisers are able to use this platform to essentially buy keywords related to their products and services. When you pay for search engine related ads, the attempt is to have it displayed at the top of a particular search engine. The purpose is to create impressions on an audience that types in a query using close to or exactly matching keywords.

It is important to remember that impressions do not incur a charge through advertisements. Rather, it only costs the advertiser if the user clicks on the ad at a price that is determined both by AdWords and the advertiser.

Data Driven Search Engine Marketing:

A lot of people get burned by Google AdWords. It is a complicated system and we understand that, but we also know how to get a solid ROI. All campaigns should essentially be optimized for two things:

  1. Creating efficiency
  2. Increasing ROI

If you are using Google paid search ads and display banners, we will get you that ROI you’ve always wanted through our data-driven strategy. Our Paid Marketers ensure that costs stay down while making SEM a profitable channel for your business.

Capabilities:

When you bring us on for your search engine marketing, we go to lengths to ensure you have the best campaign available.

Search Ads:

With in-depth keyword research, our team brings targeted traffic to your business. Whether you are looking to capture leads or have an eCommerce website, our SEM strategies will get you the return you are looking for.

Remarketing:

Did you know that research shows that most consumers need at least five interactions with your brand before converting? Remarketing is the perfect way to remind your customers of your product or services. This proven method converts higher than any other form of advertising.  Our strategy will get the most relevant ads in front of potential customers based on their user behavior. This creates the perfect opportunity to provide you with contact information or make a sale.

Conversion Optimization:

How do you know if your landing page is the best possible version? Unless you’re A/B testing it, chances are you don’t. We developed a process that allows us to better serve ads through consistent A/B testing. The more we test with your audience and landing pages, the better the results.

How Your Budget Works:

We know spending money on digital advertising can be a little scary, so we want to briefly go over what goes into search engine marketing:

  • What you pay for:
    • Pay only when people click your ad or call your business
  • How much it costs:
    • Costs vary by market and for each click, but you won’t spend more than your allotted monthly budget
  • Changing your mind:
    • If you want to change your budget or your ad, we can do that anytime

If you’d like to talk to us about your search engine marketing project, fill out the following form.

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