When potential customers search online, are they finding your business? Or are they finding your competitor first? Our consumer-first approach ensures that your business, content, and assets are being found. Keep in mind that being #1 shouldn’t be your top priority, rather it should be focused on getting ROI on your search engine optimization investment.

The Three Aspects of Search Engine Optimization:

Onsite SEO:

This portion of search engine optimization ensures your website pages, titles, tags, content, and overall structure are optimized for your targeted keywords. The first step in developing a strong platform is analysis. First we identify the most relevant keywords for your business and audience. Following this we weigh the search volume vs. competition and difficulty. Lastly, we begin to structure your content around those keywords.

However it isn’t just as simple as writing some new content and putting it up for the world to see. You have to make sure that your keywords are used appropriately throughout your website and follow best practices. Even old content must be refreshed from time to time. Keep in mind that a strong keyword strategy is one that evolves overtime as clients shift interests.

One way to improve rankings with onsite SEO is to add more pages to your website. Therefore utilizing strong copywriting benefits not only the reader experience but also SEO. Developing a successful blog that targets keywords is one of the best ways to have your site add a searchable and indexable page. Check out our blog for tips that may point you in the right direction.

Offsite SEO:

Once you have great optimized content being produced for your site, the next step is making sure that you have a significant amount of inbound links from reputable industry sources. This part of SEO is quite difficult and requires an ongoing effort. Due to this many people forgo it altogether – much to their dismay later on.

Major search engines such as Google, Bing, and Yahoo are looking for other sites that link back to your site. This tells them that you are developing good content. If a lot of reputable websites are linking to yours than your SEO will see a large boost.

At The Content Group we follow two great ways to generate real, quality backlinks from respectable sites:
  • Use regular press releases
  • Guest blog

Press releases are search engine optimized and have relevant links for your content. Once this is established they should be released via sites like PR Newswire and Business Wire. These sites share your press release with many news outlets – all of which feature content like yours on a regular basis. These backlinks help prove you are a great source of content and improve your offsite SEO.

We always explain to our clients that networking is key to search engine optimization. Establishing your brand by guest blogging is one sure fire way to receive quality backlinks. As a result, our team reaches out to blogs that are industry related and have your audience’s attention. From there we produce useful, compelling, and unique content.

Technical Analysis:

Links and content are great, but what about the overall technical side of SEO? At The Content Group we utilize a full audit of our client’s business.

Content Analysis:

In the content analysis portion we review content found on your website in two ways. The first is content that attracts inbound signals (think offsite SEO), and the second is content that aligns with targeted audience intent (why are they on your site). We want to ensure that your site is receiving organic traffic and links that increase your ROI. This occurs best when your content is aligned with user intent (positioned around targeted keywords).

Back Link Analysis:

Your backlink profile is crucial to any SEO campaign. Our back link analysis aims to reach three goals: identify high risk patterns, obtain an understanding of strengths and weaknesses, and uncover any opportunities you may be missing.

Indexation Analysis:

During this section we review all aspects of your domain’s information architecture. We analyze how it relates to search engine indexes. We examine: internal linking, main navigation, URL structures, robot directives, XML sitemaps, page segmentation, and others.

Markup Analysis:

Best practices should be followed for aspects of search engine optimization, but it’s extremely important when checking your HTML, CSS, and JavaScript. We manually review every page for these practices with accessibility, page load speeds, meta data, and Schema integration in mind.

Social Media Analysis:

Don’t let your content fall by the wayside because you are misusing social media accounts or perhaps not using them at all. These platforms can be a powerful asset to branding and SEO. Businesses with engaging social media presences tend to attract more customers, links, and attention to their content. We examine your current presence and optimize to get the most value to your SEO efforts.

Additionally, see our blog post on Facebook Advertising to get a better sense of social media done well.

Traffic Analysis:

One of the most important aspects of any SEO audit is traffic analysis. We examine organic search traffic that your domain is receiving. The goal is to identify traffic patterns and which portions of your site are performing best and worst. Understanding these areas can truly benefit search engine optimization strategy.

UX Analysis:

Lastly, one of the worst things that can happen to your business is someone lands on a page and then can’t find the right content. A strong user experience attracts more inbound signals that impact search rankings and traffic. The easier your site is to navigate, the more likely the user will stay on your domain. With our usability analysis we look to increase SEO performance and conversion rates.

If you’d like to talk to us about your search engine optimization project, fill out the following form.

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