Behind every great landing page, blog post, and email newsletter is a team of equally great copywriters. We take the time needed
to understand your unique objectives and align them with a writing style that benefits them. Our copywriting strategy process is flexible and built around your specific needs.
Your Products, Your Audience:
Reaching your intended audience with valuable content means not advertising to them. Great copywriting informs your audience, not consistently beats them over the head. Help your customers help themselves. Provide them with informational, entertaining, and engaging content that will keep them on your page.
Our effective and high quality content is targeted towards the interests of your audience. Unlike with many other web-content services, all of our content creators are in-house. This means we are able to maintain a consistent voice throughout your work for a better overall experience.
Copywriting Experience is Key:
The Content Group’s writing team has experience creating content for both B2B and B2C clients. We are equally comfortable targeting buyer personas that are most important to your business and communicating with industry experts. Our team is adept at technical and business research, providing your brand with a persuasive voice that promotes authority.
All of our content is produced with your search engine optimization in mind. Your SEO campaign should consist of high quality copywriting that drives the audience to want to stay on your website instead of moving on to your competitor’s.
Our Copywriting is in 51 Countries:
We were lucky enough to work on an Apple backed, Pharrell Williams, interactive iBook based on 2014’s best selling song “Happy.” If you are interested in learning more about this project, we produced a case study examining our role as copyeditor and content marketer for this project.