For small and medium sized businesses, local search engine optimization is king. Local SEO campaigns allow your customer base to find and interact with your website. It also has the ability to set you apart from other SMBs in your area. By driving search engines and customers to your website, a great local campaign can turn your targeted audience into conversions.
Initial Setup:
Many people mistakenly believe that local SEO is the same as your traditional SEO campaign, but this is far from accurate. Local search results are ever-changing and therefore need to be optimized to a greater degree. When we take on a new client there are a few things that we set up immediately. Our first priority is creating a Google My Business account, using the same name, address, and phone number (NAP) for all of your accounts, and utilizing Schema markup for your website. These three will boost any campaign to reach even greater heights.
Optimizing Your Site and Targeting Customers:
While our initial priorities will give you a much needed boost, the job is far from done. In order to fully optimize your website, we develop a keyword strategy, study your competitors, and find terms that will provide a return on your local search engine optimization investment. Moreover, developing a strong relationship with your customer base is key to building a local search campaign that will last for years to come. Your customers are the lifeline of your business and their reviews can either make or break the experience. We help cultivate these reviews and extend your brand’s reach with Google, Yelp, and other local directories.
Local Link Building:
Local search engine optimization link building is incredibly important, but is quite different than traditional link building. Compared to standard SEO campaigns, local search relies much more on citations from other local websites and directories. To get the most out of these links, they should target your name, address, and phone number (NAP). While traditional search campaigns aim to get links from high authority websites, local SEO link building usually seeks out links from local websites that are talking about similar topics to you.
When you hire The Content Group for your local search engine optimization campaign, we take every measure to ensure your content is accurate across all websites, your own website is fully optimized, your keyword strategy is geared towards converting your local audience, generating quality reviews, and building links from the appropriate websites. We take out the stress of trying to do this all on your own and we would be happy to help. Please drop us a line and let us know how we can get started.
If you’d like to talk to us about your local search engine optimization project, fill out the following form.