If you've been researching content marketing or SEO long enough, you've likely come across the term "evergreen content" and, in turn, "evergreen marketing." You've probably been told that your website needs it, but what is it and how do you go about identifying opportunities for evergreen marketing? … Read more about What is Evergreen Marketing?
If your website doesn't have content, it won't get noticed by search engines or your targeted audience. Simply put, your site doesn't stand a chance. But putting any old content out there doesn't help either. There has to be a website content strategy and it has to be a good one. The following 3 … Read more about 3 Steps to Writing Better Website Content