We all have problems and solving them can be the most difficult aspect of life. So when you are in a business where your clients have a problem and you are tasked with solving it, you are taking on a lot of responsibility. That is why they pay you. Identifying problems for your client is making … Read more about Identifying Problems While Asking Questions
There are essentially two ways of selling your services - one based on time and the other based on solutions. Charging by the hour is fundamentally broken, but there is another option. Charging by the solution not only makes sense for you, it makes sense for the customer. When you charge by the … Read more about Why Charging By The Hour is Broken
Building an email list is important - especially for small businesses and solopreneurs. I think most people would agree on this. There are some who believe that building social media fanbases are more important - and there is an argument to be had, but the true difference lies in control. When you … Read more about How to Build an Email List like a Pro
A lot of people who aren't familiar with marketing will mention that a competitor came out of nowhere. Perhaps that company is now "taking their business." That maybe the new business has connections with others in the industry. Maybe the owner knows a key player or two where they can leverage their … Read more about 6 Ways to Improve Your Brand
Almost every small business and entrepreneur wants more leads and business. But before you can start bringing in leads, you need to start identifying your best customers. Or at the very least your target audience. I know you may be saying to yourself "the best customers is a paying customer." We … Read more about Tips For Identifying Your Best Customers