Todd is founder and SEO Team Lead at The Content Group, ensuring clients are getting a return on the investment they’re making and ensuring solid strategy is implemented. He enjoys the challenges that come with working in the content industry and finding the best solution to unique problems.
After spending what seemed like a lifetime in college, earning his English BA from Rowan University and his English Literature and Language MA from Rutgers University, he spent time in the editorial industry. During the winter of 2015, Todd transitioned into a new role: SEO lead at a consulting agency. Two years later, The Content Group is here to carve it’s own niche in the industry.
Outside of work, Todd volunteered for a number of organizations including Cecil Fire Company as an emergency medical technician (EMT) and thoroughly enjoys choking people in Brazilian jiu-jitsu competitions.
You can find him at Starbucks with a coffee in one hand and his computer in front of him.
Strengths and Skills
- Search Engine Optimization
- Local Marketing
- Social Media Management
- SEO Copywriting
- Content Marketing
- Product Marketing
- Coaching & Consulting
Founder & SEO Team Lead
The Content Group
Jan. 2017 – Present
Monroe Township, New Jersey
From copyediting e-books to all-inclusive website development with integrated search engine optimization, The Content Group can help deliver a website that is designed to convert ideas into tangible ROI. Our boutique group designs campaigns around real world situations and customers so that you know we are targeting the right people at the right time for maximum conversions.
The agency’s clients include everyone from late night bloggers to large corporations. Clients come from a variety of locals within the United States. We pride ourselves on diversity and our customer base is a great representation of this broad demographic.
Digital Marketing Lead
May 2016 – Jan. 2018
Greater New York City Area
While at InGroup Consulting, the company was hired for a number of situations and clients. Jobs included working on software development for small and mid-market companies, website and theme development, web applications, search engine optimization, e-book development, and full service marketing.
Todd was responsible for managing traditional and digital marketing activities. Responsibilities include marketing, public relations, event management, organic SEO, video editing / production, and content development.
While at InGroup, Todd authored over 300 pages and posts for a number of clients, as well as completely shifted the marketing responsibilities for a major medical company in the NYC metropolitan area.
May 2016 – June 2017
New York & Los Angeles
I was hired by Tuniversity to comb through their first iBook aimed to revolutionize the way music education is presented to students. The company, backed by Apple and co-owned by Pharrell Williams, needed a skillful eye to correct overlooked spelling and grammatical errors.
Working side-by-side with the authors, I was presented with the unique opportunity to offer editorial suggestions and rewrite certain sections of the book using iBooks Author. Responsibilities also included providing copy for a pitch Tuniversity was making to Apple during the later stages of the project and managing project files using Basecamp.
Master of Arts (M.A.), English Literature & Language
2014 – 2016
Bachelor of Arts (B.A.), English Literature w/ Honors
2009 – 2013
Associations and Memberships
- Graduate Student Government Association – Rutgers University
- Meadowlands Chamber of Commerce
- Search Engine Marketing Professional Organization